FLORIDA EVERGLADE RESORT
A FULL-SERVICE RESORT DEVELOPMENT
BIG CYPRESS, FLORIDA
EXECUTIVE SUMMARY

To download a copy of the
Florida Everglades Resort Executive Summary click here
Executive Summary

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TABLE OF CONTENTS
I. EXECUTIVE SUMMARY

II. LEADOFF PROJECT AND DESCRIPTION

• Description of Facilities
• Operational Plan
• Environmental and Sustainable Management Practices and Programs
• Security, Fire, and Emergency Plan
• Property Description Summary
• Location and Renderings

III. DEVELOPMENT AND MANAGEMENT TEAM

• Partners and Development Team
• EcoExperience Development, Inc. and C. Wendall Collins
• Calibre Management, Inc. and Cindy L. Bower, CHA

IV. MARKETING DATA

• Economic Climate
  Supply and Demand Analysis
  Marketing and Sales Strategy

V. DEVELOPMENT PLAN AND COSTS – LEED Certification

• Green Development
• Project Timing
• Ground Lease
• Development Costs
• Green Building Statement

VI. FINANCIAL ANALYSIS

• Projected Statement of Operations – Years 1-5
• Projection for Occupancy, ADR, RevPAR
• Summary of Revenues
• Net Operating Profit before Debt Service

VII. COMPLETE PACKAGE

• Items included in the Complete Package
• Disclaimer and NDA
  

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EXECUTIVE SUMMARY

EcoExperience Development, Inc. ("EDI") is a Florida corporation with its principal office in Jupiter, Florida. EDI is engaged in the business development and, through partnerships ("The Company”), the development of ecologically oriented lodging facilities. The unique "green" facilities target the nature-based tourist along with the meeting and outdoor recreation industries. The “green” movement is growing at an amazing pace and for all the right reasons.

The Company feels strongly that each project can achieve the coveted "Triple Bottom Line" just by incorporating the principles of green and sustainable development. The “Triple Bottom Line” means that we have achieved success in three areas: Economic, Social, and Sustainability. It is essentially a win-win-win scenario.

OUR PRIMARY MARKET is Leisure and Outdoor Recreation with a special emphasis on Nature-Based Tourism, which is defined as tourism carried out in an ecologically sound manner that is both environmentally sensitive and economically sustainable for the long term. The Company’s plan is to develop several of these facilities, each owned and capitalized by a separate partnership. Each project will be uniquely positioned t o combine the convenience and luxury of a unique resort with a nature-based experience tailored to fit a broad range of interests.

THE FIRST of these full-service ecological resorts is to be built in the heart of t he Everglades on a 15-acre site (formerly a citrus grove) and within the 72,000 acre Seminole Reservation near Big Cypress, Florida. The subject site is located adjacent to Billie Swamp Safari, the legendary 2,200 acre nature and wildlife park which attracts over 135,000 visitors per year. EDI has entered into a 50-year lease with the Seminole Tribe of Florida. In addition, the lease also specifies that EDI have certain rights to develop and use additional areas outside the leased property for program development and infrastructure.

The Florida Everglades Resort is scheduled to open by the fall of 2011. The proposed full-service resort will be built in phases. Phase I will provide a minimum of 124 beautifully appointed guest rooms, suites, and villas, signature restaurant & lounge, “state of the art” conference facilities, wellness center, retail area, appropriate amenities, and educational and recreational facilities. The resort will be built to sustainable and ecological building and operating standards, including the LEED, Green Globe, EU Eco-Label, and ISO 14001 Certifications. The primary focus is to design the resort to maximize efficiency while providing educational opportunities with an absolute minimal impact to the land or “footprint”. We will enhance, not degrade, our surroundings.

THE TEAM: An array of exceptional partners has been assembled for the project that possess extensive experience with international and domestic hospitality and sustainable projects. EcoExperience Development, Inc. (EDI) will serve as the general partner. Calibre Management Inc. (CMI) will be the operations partner that employs considerable experience with nature-based tourism, environmental programs, and sustainable operating standards and practices.

THE NATURE-BASED TOURISM AND OUTDOOR RECREATION INDUSTRY

The nature-based tourism market is a large, growing, reachable, under-developed, and under-served market, especially in South Florida. The combination of these factors creates an attractive financial opportunity for The Company. According to the World Travel Organization, the global nature-based tourism market is estimated at $423 billion. It has experienced annual growth rates of approximately 20-30% since 1996. In addition, according to the Lou Harris poll for Travel and Leisure Magazine, the growth is being driven by two factors: an overall increase in nature-based tourism coupled with a shift away from “traditional” luxury hotels as travelers seek places they have never seen before - locations with
natural beauty and opportunities to learn and gain new perspectives.

Within the United States, almost $40 billion is spent annually on "non-consumptive, wildlife-related recreation." A U.S. Travel Data Center survey revealed that 30% of travelers intend to take a nature-based tourism trip within the next three years. These market size indicators are further supported by several facts:

• One segment of nature-based tourism, bird watching, was the specific intent of 24 million American travelers in 2005 (Source: U.S. Department of Interior). The 2005-2008 National Recreation Survey shows that bird watching has become one of the fastest growing recreational activities in the US, ahead of such activities as hiking and skiing;
• Yellowstone, Yosemite, and the Grand Canyon each attract between 3-4 million visitors per year. These are magnificent attractions. However, they are a single attraction location, inconveniently located with seasonal limitations;
• Direct nature-based tourism expenditures in Hawaii have exceeded $400 million annually;
• Roughly 50% of all international tourists entering the U.S. were classified as "nature tourists" with 20-40% specifically interested in wildlife; and
• In 2008, the Big Cypress area attracted over 135,000 visitors.

Two trends will influence Florida’s tourism industry in 2009 and beyond. Travelers want "bragging rights" about a unique vacation experience, and they love to compare notes with each other over the Internet. “Visitors want to swim with dolphins, airboat through the Everglades---things they cannot do anywhere else”, says Dale Brill, former chief marketing officer for VISIT FLORIDA, the State’s tourism marketing agency.

THE INITIAL MARKETPLACE – FLORIDA

Our initial focus will be to solicit the 84 million tourists that visit Florida annually, with 15% originating in f oreign countries. Nature-based tourism currently accounts for approximately 5% of the total, or roughly 4 million EcoTourists per year. The EcoTourist spends an estimated $200-$300 per-person per-day. This translates into a current total market value of $400-$600 million. This nature-based and environmentally oriented market, while large, is both underdeveloped and underexploited, especially in Florida and other areas of the United States. Nature-based tourism provides a memorable and positive guest experience to each and all of its visitors, a secret that is about to hit the “airwaves.”

RESEARCH & DEVELOPMENT STAGE

During the past seven years, the founders of “The Company” have expended millions of dollars assembling a group of executives and advisors with experience in each of the critical facets of the enterprise: site acquisition/development, environmental management, architectural engineering and design, hospitality and lodging management, nature-based tourism, and program design/management. These professionals will develop the concepts and programs, address the legal matters, develop the marketing programs, and conduct all other studies necessary to ensure the success of this project.

THE ECO-EXPERIENCE CONCEPT

The Company’s objective includes the development of a unique and environmentally oriented resort facility with complimentary programs, tours, and special events that will exploit the opportunities within the large and underdeveloped leisure, nature-based, heritage/native, and outdoor recreation markets. Our facilities and programs will be:

• Focused upon nature-based adventure/recreational/educational programs, incorporating the local heritage and native culture, which will showcase our “EcoExperience” to the local, national, and international markets;
• Located on a property providing excellent nature/natural resources . . . offering a different and unique onsite experience;
• Broadly promoted through highly focused micro-marketing programs. These cost effective programs will target, underserved, high interest groups while simultaneously building awareness and, consequently, greater usage by these underdeveloped market segments;
• Managed to sustain and enhance the habitat and bio-diversit y through environmental impact monitoring and habitat management systems;
• Established and maintained to environmental impact monitoring and habitat management systems;
• Constructed and operated using cost-effective, environmentally friendly methods and materials; and
• Maximize current-day technology as follows:
  • 1. Energy Conservation through Discipline Programs
  • 2. Implementation of Solar Use Initiatives
  • 3. Conservation Driven-Water Usage Regulations
  • 4. Waste Water Reclamation Programs
  • 5. Sustainable Energy Development Programs
  • 6. LEED Programs (Leadership in Energy and Environmental Design)
  • 7. Organic Foods and Preparation Programs

SUMMARY

The Florida Everglades Resort is positioned to take advantage of the Florida market and green trends in building construction techniques and travel habits of the tourism industry. The Company plans to have the Florida Everglades Resort at Big Cypress operational by the fall of 2011, with additional sites becoming operational thereafter in different parts of the country. This rollout plan can be expanded and accelerated as deemed appropriate based upon site acquisition and financial considerations. The Company anticipates the "Florida Everglades Resort" project will set the stage for branding our Eco-Experience product at future locations around the country.

FORECAST: While the hospitality industry is feeling the effects of the current recession, “the magnitude of forecast recovery will be exceptionally robust”, as stated in the recent June 2009 article in Hotel Magazine. In 2011 and 2012, PKF-HR forecasts that RevPAR will increase on an average annual basis of 9.2%, while profits will rise at a 17.8% pace. The industry is predicting strong future prosperity for owners and lenders.

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THE LEADOFF PROJECT – THE FLORIDA EVERGLADES RESORT

The Florida Everglades Resort is on schedule for full operation by the last quarter of 2011. It will be located on a 15-acre site located within the 72,000-acre Big Cypress Reservation in South Florida. The development and launch costs will be approximately $17,600,000 USD.

The Big Cypress site was selected for several key reasons, including its:

1. Natural Resources
   a. A world-famous natural environment: The Everglades
   b. Numerous rare species of wildlife animal and plants
   c. Outstanding educational and recreational opportunities including fishing, canoeing, kayaking, nature hikes, bird watching, and so forth
   d. Native American Culture and History
2. Location/Accessibilit y
   a. One hour from the Miami, Fort Lauderdale, and Naples, Florida airports and 2.5 hours from Orlando, Florida;
   b. This high profile location has a very large “institutionalized” tourist base creating a "halo" and spillover effect, as South Florida and both the East and West Coasts attract millions of visitors per year.

DESCRIPTION OF FACILITIES

The Florida Everglades Resort will be a full-service resort complex, designed and operated within thematic and environmentally sound parameters. The Resort facilities will be built using historical Florida architecture, creating a unique, attractive, peaceful, and relaxing atmosphere. The most current environmental building technologies will be incorporated into the design to maximize efficiency and minimize negative environmental impact.

The entire Resort, conference facility, and appropriate amenities and services will be thematically appointed to give visitors a feel for the natural and cultural heritage of the region. Architecture prevalent through the centuries will provide excellent views of the surrounding wilderness. The facility will contain several structures, including:

• The Welcome Center, the first floor within the resort, will be the "gateway" and introduction to the "EcoExperience". It will include a registration, orientation, and activities program area, retail areas, snack facilities, ”green” interactive exhibits, relaxation areas, and guest transportation area that enable guests to visit other areas of the complex including the hospitality and educational services area. This area will also serve the "back-of-the-house" hospitalit y and administrative needs. The parking area, carefully landscaped and hidden from general view, will be the overnight visitors' last contact with the everyday, outside world;
• The resort will include a full-service restaurant and lounge, wellness and fitness center, and an outdoor water activities center featuring a zero entrance lagoon-type pool with water slides, a waterfall, and a poolside snack and beverage area;
• Phase I accommodations consist of 124 guest rooms, suites, and villas with a multiple story main resort building along with free standing villas set in a secluded village format. Additional units and pertinent services will be added in Phase II;
• The Wellness Center will be affordable, accessible, simple, pleasurable, gender friendly, private, memorable, and holistic in nature. The spa experiences will emphasis the “healing” elements, not just the “pampering” aspects. The Wellness Center will consist of indoor and outdoor treatment and relaxation rooms, meditation room, state of the art fitness facility, sauna, locker rooms, signature retail area, and other unique amenities. There will be a focus on natural, native, customized, and personalized spa services and products. There wi ll be featured seminars and programs that focus on lifestyle enhancement and self-actualization whereby guests can gain important information and tools for quality living and longevity.
• The Conference Center will provide multiple rooms, incorporating flexible partitions, which will accommodate from 15 to 250 people along with lobby space for pre-meeting services. The Conference Center will provide our guests with a full -service, state-of-the-art technology, and meeting facility. This area will also include educational opportunities in LEED Certification and “green” opportunities in the residential, hospitalit y, and commercial industry. Programs will be designed to attract researchers and college classes from around the world. These facilities will be used for ongoing research and for short or seasonal college experiences. Partnership Agreements for program and research activities with the educational institutions will be beneficial to both the Resort and the academic partner; and
• Meeting and teaching areas, called EcoExperience Exploration Stations, will be scattered throughout the property. Some will require wired electricity and water for specific activities but most will take advantage of solar powered lighting and other environmentally sound technology. They will serve as covered picnic areas when not being actively used in programming. These areas will also serve the executive retreat mini-conference activities.

OPERATIONAL PLAN

OUR MISSION for the Florida Everglades Resort is to provide warm and personal hospitalit y, comfort, savory cuisine, adventure, learning experiences, and ultimately a sense of peacefulness and privacy. Our intense focus is to make each visitor, regardless of age, feel like an honored guest in a very exclusive and protected environment. We will provide efficient, informative, and “friendly” staff that allow every guest to experience his or her unique surroundings in a responsible and sustainable manner; we will deliver to guests the product and services that we promise; we will build loyalty and trust within our clientele; and we will demonstrate successful ways to incorporate positive and sustainable habits in the daily lives of our visitors.

Our Operational Plan for the Florida Everglades Resort is to implement a Comprehensive Guest Service Program with Training and Up-selling Programs for management and staff so we may provide personal, quality, consistent, and superior service; to implement Environmental and Sustainable Programs and Practices at the property level; to implement the Education, Interpretative, and Recreation Programs and Opportunities for our guests and locals; to execute a Comprehensive Sales and Marketing Program to continually increase business revenues and opportunities; to maximize Revenues and Profits in all operations; and to expedite a well executed Capital Program and Reserve Replacement Fund.

ENVIRONMENTAL AND SUSTAINABLE MANAGEMENT PROGRAMS AND PRACTICES

The Company will implement comprehensive environmental and sustainable management progr ams and practices, including the development of guest interpretative and recreation programs. Programs may feature the environment, history of the area, restoration projects, wildlife habitat, environmental stewardship, organic gardening, and other pertinent educational programs. Other workshops will feature area talent that has been adequately vetted, for example, building your own canoe, rod, or other survival items. A standard list of initiatives and practices is available in the Complete Package. We take seriously our responsibility to help raise and sustain the quality of life on this planet.

SECURITY, FIRE, AND EMERGENCY PLAN

A comprehensive Emergency and Evacuation Plan will be implemented at the Resort for guests, visitors, and staff members. The Seminole Tribe’s state-of-the-art fire, police, and security facility is supported by the existing local medical center at the Big Cypress Reservation. In addition, within the parking area at the Resort will be a heliport pad for MED VAC support from the tribe’s existing helicopters and others at Big Cypress.

PROJECT DESCRIPTION SUMMARY

Project:	Proposed Full-Service Nature and Ecological Resort
Location:	The Everglades at Big Cypress, Florida
Land:	15 Leased Acres with the Seminole Tribe of Florida
Lease Terms:	Expires November 2058 (50-year Lease with 25-year option for renewal)
Guestrooms:	First Phase -- 124 beautifully appointed guest rooms including suites located within a main lodge and full-service villas
Buildings:	The main lodge will be a minimum three stories to accommodate the outstanding views of the Wildlife Park and Everglades. Additional facilities include food and beverage, wellness center, retail, conference center, and educational and recreational facilities.
Food & Beverage:	A well-designed and efficient facility that includes local and fresh cuisine, educational menus, and exceptional service
Retail:	Unique gift, art, educational, recreational, and signature items
Conference Center:	First Phase - Minimum of 5,000 square feet for “state-of-the-art” facilities; professional catering and banquet services provided.
Other Features:	Outdoor water facilities; an educational facility to focus on sustainability and educational programs; recreational programs that include scenic tours, ecology within the Everglades, kayaking, biking, hiking, wildlife viewing, survival programs, and various outdoor adventures; and a wellness center that focuses on health, fitness, and educational programs and classes.
Location Benefits:	Located in the heart of the Everglades near Big Cypress, Florida. Only 45 minutes from Fort Lauderdale Airport, 60 minutes from downtown Miami, 75 minutes from downtown Naples (west coast of Florida), 2.5 hours from Orlando, three miles from the Seminole Tribe Headquarters and the newly constructed Seminole Museum, and located adjacent to Billie Swamp Safari, a 2,200 acre wildlife and nature attraction.
Market Segments:	International and domestic leisure, meetings, groups, SMERFE, tour & travel, and nature-based organizations www. FloridaEvergladesResort.com

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DEVELOPMENT AND MANAGEMENT TEAM

EDI is currently working with the following entities for the development of this unique project. Each party is an expert in their field and is well respected within the domestic and international communities. The Company will also entertain the inclusion of other parties suggested by their development and operational partners.

General Partner – C. Wendall Collins, founder and Chief Executive Officer of EcoExperience Development, Inc., (EDI) is a highly qualified executive with broad experience in investment banking, domestic and international market development, and the management and development of over 25 business partnerships including eco-lodges and resorts. EcoExperience Development has a track record of identifying and developing superior projects, assembling exceptional partners, and providing the overall direction and vision for each project. Collins is an active leader and gubernatorial appointed member of the nature-based and heritage tourism boards that are active within the State of Florida.

Operations Partner - Cindy L. Bower, CHA, is founder and Chief Executive Officer for Calibre Management, Inc., (CMI) a professional hospitality company based in Houston, Texas. Bower has over 28 years of experience in the ownership, development, and management of quality international and domestic resorts, hotels, eco-lodges, haciendas, condominium & homeowner associations, wellness centers & spas, national and state parks, visitor attractions, public-private partnerships, nature based tourism projects, and recreational facilities that include ski areas, stables, marinas, yacht clubs, and golf courses. She guides the day-to-day operations of all business ventures under the Calibre umbrella, which includes projects located within the United States, Central America, Mexico, and Canada. Bower is the former President of Yosemite National Park, the largest concessions contract within the Department of Interior with over $100 million in annual revenues. Bower is a Certified Hotel Administrator (CHA) and the recipient of numerous industry awards, including the Department of Interior “Environmental” Award and the Orlando Florida “Hotelier of the Year” Award. She is a Hall-of-Fame and former professional and collegiate All-American athlete.

Development Team

CPZ Architects, Inc. is a full-service architectural firm, providing architecture and planning services to both private and public clients. Chris P. Zimmerman, AI A, Principal, has practiced architecture for over 25 years in South Florida. His firm’s portfolio includes an extensive amount of recreational facilities and convention center expansions. Through professionalism and expert service, CPZ Architects maintains a broad repeat client ele base. The firm is supported by the engineering firm, DeRose Consulting and the landscape architecture firm, Landscape Architect Collaborative. DeRose Consulting has successfully completed several large-scale hotel developments throughout South Florida. This 30 people civil, structural, mechanical, electrical, and plumbing engineering firm has provided South Florida with quality services for over 25 years. Together, CPZ Architects and DeRose Consulting assure their clients smooth and comprehensive project delivery. Tom Laubenthal, of Landscape Architect Collaborative, is a native of South Florida with over 30 years of experience. Laubenthal works with permitting agencies regarding the restoration of Everglades’s wetlands and recreating native environments. All of these firms have completed and are continuing to work with the Seminole Tribe of South Florida at the Big Cypress Reservation.

Bob Kobet, AI A, LEED AP, is the President and Founder of Sustainaissance International, a multi-disciplined architectural consulting firm specializing in sustainable design and development, high performance LEED Certified buildings, and environmental education. Kobet's green building and sustainable community development projects around the world range from small non-profit endeavors to multi-million dollar developments. The project portfolio of Sustainaissance International includes individual buildings and sustainable communities in the United States, Haiti, Eastern Europe, Africa, United Arab Emirates, Argentina, and China. In Beijing, Kobet provided consulting services to Lawrence Berkley Laboratories and the U.S. Department of State in collaboration with the Beijing Ol ympic Committee and private developers for the Minimum Energy Building. This facility was built as an Olympic athlete housing and operations center and transitioned into a mixed use and kindergarten school after the Olympics concluded. Nationally recognized in design for the chemically sensitive, Kobet authored the first continuing education unit in Allergy Free/Nontoxic Design featured in the professional development program for the American Society of Interior Designers in 1989. He has since developed and conducted several versions of this workshop around the US and Canada including ASID's Super Campus Continuing Education Conferences. He also wrote the curriculum for the “Build Environment” track of the Master of Science in Sustainable Systems, Slippery Rock University, and the first program of its type in the U.S. Kobet's work received the first Three Rivers Award for Environmental Education. Additionally, he is the principle author of the Guidelines for Creating High Performance Green Buildings and the Guidelines for Sustainable Development, published by The Heinz Endowments. In addition to his professional practice, Kobet teaches sustainable design and development at the Carnegie Mellon University School of Architecture. As a member of the U.S. Green Building Council faculty and current chairperson of the LEEDTM for Schools Initiative, Kobet leads interactive workshops on the LEED for Schools Application Guide. Kobet is a highly sought after lecturer and conference speaker, has a Master of Science Degree in Sustainable Systems and Architecture, and is the recipient of numerous environmental awards including the 2008 Gold Metal Building of America.

Brian Dugas LEED AP is a Green Building and Energy Consultant in Ft. Lauderdale, FL. Dugas growing client list covers a broad spectrum of unique projects including design consultation for a remote Island community, a historical museum renovation, LEED consulting for a 175-unit luxury apartment / mixed-use project, an affordable housing project , and other projects with transportation and food & beverage services. In addition, Dugas is a principal of the Renewable Energy Institute of Florida. This Institute is focused on the critical issues of Green Jobs and the opportunities that exist in bringing new technologies from the lab to the marketplace and the big picture solutions that maximize the return on investment from a green building strategy, especially in complex situations such as off -grid communities and resorts, municipalities, country clubs, and college campuses. Dugas also has a strong background in commercial real estate brokerage, yacht design, construction, and development. He is the former Regional Director of Eco-Smart, Inc. that was founded 15 years ago and is now one of the most comprehensive sources of environmentally advantageous building products in the U.S. Dugas earned his LEED (Leadership in Energy and Environmental Design) Accredited Professional Certification. He remains active as a featured speaker for events and conferences throughout Florida, as well as providing continuing education to the building professions.

William and Cathy Steckroth are founders of Steckroth Hospitality Group, Inc, a firm that specializes in interior design, project management, mortgage & funding, franchise systems, and hotel procurement for over 20 years. The Steckroths recently completed eight Hilton projects (Hilton, Embassy Double Tree, and Hampton Inn) and are currently working on a multitude of Hyatt projects with both Hyatt Corporation and their franchise system. www.steckrothhospitalitygroup.com

Bitner Goodman is one of Florida’s leading public relations firms, with offices in both Fort Lauderdale and Orlando. The company provides ongoing public relations services to Florida-based organizations such as the Seminole Tribe of Florida and its Seminole Hard Rock Hotels & Casinos, as well as to the 23 Florida shopping centers of Simon Property Group, and to Winn-Dixie Stores in many parts of the state. Bitner Goodman has a solid track record in environmental public relations; the firm coordinated media coverage of the highly successful Everglades Coalition Conference in January 2009. Bitner Goodman professionals have extensive experience wit h tourism-focused public relations projects, including work for hotels, car rental companies, attractions, and destinations. Services provided by the firm include media and community relations, marketing partnerships and promotions, Web site design and social media projects, crisis communications and counseling, and more. Established in 1980, Bitner Goodman is a founding partner in the Worldcom Public Relations Group, the world’s largest network of independent PR counselors, with 100 offices in major markets around the globe. Bitner Goodman is headed by Gary Bitner and Michael Goodman, who are both active in the firm and support several community organizations.

William (Bill) A. Vervaeke is a travel industry professional that specializes in the branding, marketing, advertising, and sales of companies and who has developed some of the industry’s most iconic brands. Vervaeke’s career began at Eastern Airlines where he became the youngest Director of Advertising responsible for a $20 million leisure travel and advertising budget. After several successful years with Eastern Airlines, Vervaeke moved to New York and joined Hertz Corporation where he developed the STARS GSA independent contractor network for travel agent sales in an alliance with two travel suppliers. As a direct result of his efforts, the field sales costs were reduced 40% and sales increased 23%. Rounding out his airline and car rental experience, Vervaeke joined Trusthouse Forte Hotels Luxury Division. He was subsequently recruited by Mandarin Oriental Hotel Group to head their worldwide sales and marketing efforts based in Hong Kong. In addition, Mr. Hilton selected Vervaeke to launch their marketing and sales efforts worldwide for Conrad Hotels and Casinos as the new Hilton brand based in Los Angeles. During the Conrad assignment , Vervaeke opened several international hotels and casinos. After his tenure with Hilton, Vervaeke developed marketing and advertising programs for a number of successful brands including VISIT FLORIDA, Palm Beach Count y Convention and Visitors Bureau, Casino Windsor, and Palace Resorts. Vervaeke’s office is located in West Palm Beach, Florida.

Donald C. Stephens is a professional real estate appraiser and analyst based in Palm Beach Gardens, Florida. Stephens has been actively engaged in various phases of commercial real estate appraisal and financial analysis since 1983. He has appraisal experience in the valuation of "National Credit" retail properties, office buildings, shopping centers, hotels/motels, resorts, large multi-family residential apartment communities, recreational developments, subdivisions, and many institutional-grade properties. Stephens specializes in the valuation and financial analysis of hotels and resorts throughout USA and Canada.

EcoExperience Development will oversee the development and funding of the project, and will be the liaison with the Seminole Tribe of Florida. Calibre Management will manage all aspects of the operations, programs, sales and marketing, and pre-opening operational requirements. All remaining individuals and contractors will provide the project management, the design, and construction of the project. Additional partners will be chosen and added to the project as needed.

ECOEXPERIENCE DEVELOPMENT, INC. AND
C. WENDALL COLLINS

EcoExperience Development, Inc. (“EDI”) is a sustainable development firm based in Jupiter, Florida. EDI provides professional services for private/public partnerships in the eco-tourism and nature-based hospitality and tourism industry that include project management, planning assessments, due diligence, sales & marketing, and sustainable development.

In 2000, EDI began its service as part of the development team of two projects, The Grand Key Resort www.grandkeyresort.com and The Islander www. islander.com located in the Florida Keys. EDI introduced to both projects the “green” and sustainable development techniques and construction, and the implementation and promotion of their nature-based and eco-tourism programs. In addition, EDI, in joint concert with the local community and Grand Key Resort, formed the Salt Ponds Association to preserve the Salt Ponds habitat adjacent to the Grand Key Resort.

Since its’ incorporation, EDI has successfully organized, managed, syndicated, and developed over twenty-five commercial projects and partnerships in the State of Florida. In addition, EDI has expended millions of dollars assembling a group of executives and advisors with experience in each of the critical facets of the business ventures including site acquisition/development, environmental management, architectural engineering and design, hospitality and lodging management, nature-based tourism, and program design/management . These professionals continue to develop the concepts, programs, and marketing programs, addressing legal matters, and conducting all other studies necessary to ensure the success of EDI’s projects.

In early 2008, EDI formed a non-for-profit company to model its’ core mission and values, The Renewable Energy Institute of Florida www.reifl.org, a "think tank" and affiliate of the Renewable Energy Institute www.RenewableEnergyInstitute.org that was created in 2003 in the State of Texas and is currently spreading nationwide. This newly minted Florida company joined New York and California as a solutions provider across the spectrum of Green and Sustainable Development . This organization currently networks with the academic and professional business worlds to deliver to each client the desired results in matters related to energy, water, construction, infrastructure, f ood, and agriculture. It responds with actions and solutions with the current challenges facing our great nation in energy, securit y, health, and prosperity.

Experience

C. Wendall Collins is the founder and Chief Executive Officer of EDI. Collins is a South Florida native and graduate of the University of Miami. His passion is eco-tourism and hospitalit y related projects and recently attended undergraduate courses in Eco-tourism at George Washington Universit y. He spent his initial business years in asset management for the All-State Insurance Company and later with a NYSE regional investment-banking firm, Raymond James and Associates. In 1997, Collins was appointed by the Governor of Florida to the Nature-Based and Heritage Tourism Advisory Committee, on which he served until 2005. This committee continues to organize, implement, promote, and protect nature-based and heritage tourism in the State of Florida…...their slogan is “Visit Florida”.

For more information on EDI and C. Wendall Collins, please visit www.ecoexperiencedev.com

CALIBRE MANAGEMENT, INC. AND
CINDY L. BOWER, CHA

Calibre Management, Inc. is a professional hospitality company based in Houston, Texas, that is dedicated to the ownership, development, and management of domestic and international business projects and partnerships. Calibre Management possesses extensive experience in the hospitalit y and related fields and offers a wide array of expertise in:

• Hotels & Resorts
• Residential & Commercial Properties
• Luxury Inns
• Eco-lodges
• Condominiums & Villas
• Homeowner Associations
• International Haciendas
• Wellness Centers & Spas
• Convention & Meeting Facilities
• Beach, Golf, Tennis, & Yacht Clubs
• National & State Parks
• Nature-Based Tourism
• Strategic Visitor Attractions
• Public-Private Partnerships
• Environmental & Sustainable Programs
• Guest Service & Training Programs
• Interpretative Programs & Services
• Sales & Marketing
• Food & Beverage
• Retail
• Guest Recreation
• Turn Key Operations
• Renovation and Design
• Transportation Services

Calibre Management distinguishes itself as a premier company by effectively integrating the essential elements of hospitality: outstanding personal service, environmental and sustainable programs and practices, protecting and preserving natural and cultural resources, and demonstrating financial stability and growth. Calibre’s mission is to provide memorable, meaningful, and educational experiences to its visitors, guests, and associates…Unique Experiences in Unique Places.

Experience:

Founder and Chief Executive Officer, Cindy L. Bower, a Certified Hotel Administrator (CHA), guides the day-to-day operations of all business ventures under the Calibre Management umbrella. Ms. Bower personally manages and assists individual owners and companies with a variet y of properties throughout the United States, Central America, Mexico, and Canada.

Ms. Bower has held ownership and senior positions with Delaware North Companies Parks & Resorts, based in Buffalo, New York; Key Hospitalit y Company of Orlando, Florida; Key Resort Management of Crested Butte, Colorado; and Western Services Corporation of Washington D.C. Bower is the former President of Yosemite National Park, the largest concessions contract within the Department of Interior with over $100 million in annual revenues. One of Ms. Bower’s many accomplishments at Yosemite was the implementation of an extensive environmental management program titled “ GreenPath”. Under her leadership, this program was implemented company-wide and resulted in each of the Delaware North properties becoming ISO 14001 registered.

Ms. Bower is a graduate from the Universit y of Wyoming in Psychology and is a Hall -of-Fame and former professional and collegiate All-American athlete. Bower is the recipient of numerous awards, including the prestigious Department of Interior Award for “Environmental Excellence” and unanimously being selected as the “Hotelier of the Year” in Orlando, Florida.

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MARKETING DATA

Economic Climate

The subject propert y is located adjacent to Billie Swamp Safari, outside of Big Cypress, on the Seminole Tribe Reservation, in the State of Florida. The subject property is located an easy 30 minute drive from Highway I-75 (Alligator Alley) and approximately 3 miles east of Big Cypress.

In general, the subject propert y’s neighborhood is 30% commercial and 70% residential use. Some specific businesses in the area include the international headquarters for The Seminole Tribe of Florida, new square footage of boutique office space, a modern medical complex, a recreational vehicle camp, and Native American trading post. Restaurants and retail opportunities are in demand. Residents and visitors within the subject neighborhood are generally not rate sensitive and spend endlessly on their own entertainment. With its unique location, agreeable climate, beautiful setting, and the recreational/educational opportunities, this area attracts residents and visitors from around the world.

Supply and Demand Analysis

There is a strong demand for full-service accommodations, quality services, and well-organized recreation and interpretative activities and programs centered on a consistent theme approach.

Our initial focus will be to solicit the 84 million tourists that visit Florida annually, with 15% originating in foreign countries. Nature-based tourism currently account s for approximately 5% of the total, or roughly 4 million ecotourists per year. They spend an estimated $200-$300 per-person per-day. This translates into a current total market value of $400-$600 million.

In addition, the Everglades National Park attracts over 1.2 million visitors per year from all over the world. This international icon is in constant demand with little to no visitor services and accommodations available. It is important to note that only a small number of guest rooms are located within this international icon, none within the Everglades National Park, and none that are full-service The subject area is controlled by the Seminole Indian Tribe, and is considered a very high barrier of entry that takes years to form a relationship and/or agreement. There is currently a motel that is located within proximity to the proposed subject property; however, due to its lack of size, low services levels, product scope, lack of location, and market orientation, this motel is considered secondarily competitive. Within the next several years, the only accommodation forecasted within proximity to the subject site is a casino resort to be located several miles from the property.

For the purpose of the market demand, the overall market is divided into individual segments based on the nature of travel to this area. Although the proposed full-service resort has various potential market segments, the three primary classifications occurring for the subject propert y are meeting & group, leisure, and tour & travel. For more information on the market segments and feeder markets, please refer to the Complete Package.

Marketing and Sales Strategy

In September 1997, a Report by the Florida Governor's “Nature-Based/Ecotourism-Heritage Tourism Advisory Committee”, Florida committed itself to the development of eco-tourism. A stated goal in this report is to "market Florida as a unique nature-based tourism and heritage tourism destination.” The report emphasizes the development and promotion of Florida's natural, coastal, historical, cultural, and commercial aspects that will give visitors more options, encourage longer stays, and return business.

EDI’s founder, C. Wendall Collins, served on the committee that produced this report. The Florida Everglades Resort at Big Cypress epitomizes the "'options" represented by unique programming and natural attractions.

Of particular note: A Florida Trend Magazine article (July 2008) stated, "In a challenging year for most of Florida's commercial markets (office, industrial, retail and hospitality) the hotel sector continues to a bright spot. In May, VISIT FLORIDA, the state's tourism agency, announced a 3.4% increase i n visitors for the first three months compared to the previous year. Miami-Dade ranked first in the nation for hotel occupancy during that quarter at 81.4% according to Smith Travel Research statistics."

In addition to gaining media exposure, other sales & marketing tools will be used by the Company specifically tailored for the Florida Everglades Resort . For a list, please refer to the Complete Package.

It is also important to note, all typical and market-appropriate features and amenities are included in the resort's design. The subject resort offers a well-designed, functional layout of support areas and guestrooms. The resort is projected to be open and operational on the designated opening date and will meet “green” building codes and applicable standards.

Furthermore, the resort staff will be overly trained to deliver superior service to all guests; consistently anticipating and exceeding guest’s needs and expectations with a “smile.” Pre-marketing efforts are projected to begin by introducing the product to major local accounts at least one year in advance of the opening date.

OCCUPANCY, AVERAGE DAILY RATE (ADR), REVENUE PER AVAILABLE ROOM (RevPAR): The subject property's forecasted market share, occupancy, and ADR levels are based upon its anticipated position within the market segments. The forecasted financial statement projects a year one occupancy at 69% with a stabilized occupancy in year three at nearly 75%. We project our occupancy to experience substantial gains in upcoming years. Building occupancy and per caps are our primary focus.

Our average daily rate (ADR) in year one is projected to be at least $150 per night and thereafter a stabilized 3% growth per annum. The “perceived value” from our guest will be instrumental in building our rates and occupancy. In addition, the proposed subject property’s upscale full -service facilities with superior guest service, attention to detail, and environmental certifications are expected to support above projected occupancies and ADR. Also, we anticipate no new resorts being built in the surrounding area as it has a very high-barrier of entry.

Lastly, in order to reach the projected occupancy levels and to maximize our per caps, a strategic and comprehensive marketing and sales program will be implemented in advance of the opening and at the property level. An aggressive and competent sales team will be coached to focus on targeted market segments and feeder cities. Targeted goals, reports, an incentive programs for sales staff will be implemented. All sales and marketing collateral materials will be developed to represent their respective feeder markets. All collateral material will consist of sustainable products. Comprehensive and promotional programs and activities will be implemented to maximize the potential of this resort .

Specialty tours, groups, individuals, locals, and contractors will be targeted. Most importantly, the website www. FloridaEvergladesResort.com will be developed to be user friendly, interactive, include pertinent guest information, on-line booking for rooms & activities, and the optimization of search engines. Reservations will be taken both on-site and off-site, 365 days per year.

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DEVELOPMENT PLAN AND COSTS

“Green” Development

OUR MISSION is to deliver a unique experience that reflects the natural beauty of the surrounding eco-system. The concept of eco-friendly design, construction, and operation of the resort is central to this mission. The highest achievement in the realm of “green building” is to achieve true sustainability; which can be defined as a building that generates its own electricity and water from clean and renewable energy sources, produces no waste, and contributes to the health and well-being of the guests. We will utilize all available expertise and technology to strive for this outcome. In addition, we will utilize all available knowledge and skill to strive for platinum LEED CERTIFICATION.

The development team is experienced in sustainable trends and understands the commitment needed to deliver a project that meets the certification criteria for the platinum standard for “green” buildings. In the latter part of 2009, we anticipate that LEED certification guidelines will be established specifically for the hospitality industry, outlining industry standards for future development. The development and management teams have experience with the U.S. Green Building Council, Green Globe, EU Eco-Label, Energy Star Program, Green Hotel Association, and 14001 ISO
Certification.

Subject Property

The property is located in South Florida in the heart of the Everglades and consists of approximately 15 acres of land within the Seminole Reservation. It is located 18 miles north of the intersection of Interstate 75 and Snake Road or Highway 833, and two miles from the Town Center of Big Cypress on West Boundary Road. The property is located adjacent to Billie Swamp Safari, a 2,200-acre nature and wildlife park. Visitation to this attraction alone is over 135,000 visitors per year.

The tract is a former citrus grove and consists of waterways, flat land, citrus trees, and an abundance of subtropical plants and animal life. The water management requirements are with the Army Corp of Engineers for parts of this property; therefore, only minor effort will be needed to handle the water requirements for this tract of land. There is existing utilities capacity such as electric, telephone, water, sewer, located within approximately 1,500 ft within the property. Water and sewer lines will be provided by the Seminole Tribe to the property line of the subject resort.

Projected Timing - Development Plan

The Florida Everglades Resort is targeted for completion by fall of 2011. Key milestones in the process are:

Activity	Date
Site acquisition/Land Lease.	Completed 4th Qtr. 2008
Environmental impact study Commenced NEPA	In Process
Design for Lodge facilities and site plan commenced	In Process
Property management, site planning, & programming	In Process
Submittal of engineering and architectural plans	September 2009
Environmental impact study approval NEPA	October 2009
Approvals of engineering and architectural plans	November 2009
All federal, tribal agency approvals finalized	January 2010
Resort construction initiated	February 2010
Finalize marketing and operation plans	August 2010
Resort construction completed	October 2011
Resort grand opening	Winter 2011

GROUND LEASE

The ground lease is a fifty-year (50) lease of approximately fifteen (15) acres, which will be developed and controlled by the tenant. The lease also specifies that the tenant have certain rights to develop and use other areas of the Seminole Reservation for program development and certain infrastructure improvements to existing roads and trails for access to the leased propert y and to areas used outside of the leased property. The lease cost is a basic rent of $15,000 per year and small percentage of the annual revenue.

COSTS

The total cost of site devel opment and launch is estimated at approximately $17,600,000. It is estimated that the majority of monies will be raised through a construction/mortgage loan and the remaining monies will be raised through a partnership offering. The detailed Summary of Construction Costs is available in the Complete Package. Costs are estimates from engineers knowledgeable of the property, our construction and operational partners, and discussions with various vendors and contractors.

SUMMARY OF CONSTRUCTION COST ESTIMATES Florida Everglades Resort South Florida
	Est. Cost
Land Acquisition Cost:	Leased
Infrastructure Costs – Site Improvements	$ 1,211,000
Building Costs:	$12,732,332
Indirect (Soft) Costs:	$ 1,466,300
Furniture, Fixtures & Equipment (FFE):	$ 1,455,000
Pre-Opening Cost Budget/Working Capital	$ 716,000
Total Construction Costs	$17,580,632
Per Unit	$141,779

FLORIDA EVERGLADES RESORT – GREEN BUILDING STATEMENT

Our Green Building Initiative has been very carefully planned and is a critical component of the overall experience of our resort. Any comprehensive green building strategy considers the health of the natural environment in addition to the well-being of the visitors and employees of the resort. The following are all component of our GREEN BUILDING MISSION:

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FINANCIAL STATEMENT AND ANALYSIS

FINANCIAL: Our forecasted income and expenses are based on current conditions, as well as the market conditions expected to occur between today and the opening of the resort. Our positioning of each revenue and expense level is supported by comparable operations or trends specific to this market and the Uniform System of Accounts for Resorts. Overall, the subject resort is expected to stabilize in year three. A detailed Projected Financial Statement is available in the Complete Package. Florida Everglades Resort

FINANCIAL SUMMARY

Average Daily Room Rate Growth Assumptions

			Stabilized
	Year 1	Year 2	Year 3	Year 4	Year 5
	2011	2012	2013	2014	2015
Annual ADR Escalation Rate		3.0%	3.0%	3.0%	3.0%
ADR (Seasonally Adjusted Rate)	$153.03	$157.62	$162.38	$167.22	$172.24

Average Annual Occupancy Rate Growth Assumptions

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THE COMPLETE PACKAGE

Additional information is available in the Complete Package and includes the following items:

• The Company’s Goals and Objectives
• Complete Financial Analysis
• Complete Development Costs
• Complete Marketing Analysis
• Operational Plan by Department
• Standard Environmental and Sustainable Management Practices and Programs
• Renderings and Design
• Intercept Study by Profile Marketing Research
• Initial Opnion Report by Brush and Company

Any individuals or companies requesting the Complete Package must execute a Non-Disclosure Agreement with EcoExperience Development, Inc. (EDI) and Calibre Management, Inc. (CMI).

Contact information:

C. Wendall Collins (561) 379-5385 (cellular) wendallcollins@comcast.net

Cindy L. Bower, CHA (713) 876-0588 (cellular) cbower7@comcast.net

The information contained herein and in any attachments has been obtained from a variety of sources. The materials are for informational and investment purposes only. The information contained herein and in any attachments is confidential and is being furnished to potential investors upon the expressed condition that the investor shall treat such information as confidential and shall not at any time disclose, permit the disclosure of, release, disseminate, or transfer any of the information contained herein and in any attachments to any other third parties (except for investor’s consultants, or parties that are bound to observe this confidentialit y condition and are utilizing such information for the sole purpose of evaluating the possible development loan) without the expressed prior written consent of EcoExperience, Inc and Calibre Management , Inc. Any opinions of value and economic analysis are estimates and do not constitute an appraisal of the property and shall not be considered as such and are not guaranteed.

Wendall Collins, Sr. Partner
Resume (pdf format)

FINANCIAL ANALYSIS
the financial analysis is password protected.
email wcollins@ecoexperiencedev.com for more info.

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